Working in conjunction with Manning Gottlieb and Unruly Media to harness the ‘Science of Sharing’ Scorch London was tasked with producing entertaining, sexy and playful viral content whilst staying true to the Renault brand.
Taking inspiration from the history of the Va Va Voom campaigns we conceived of a prank on unsuspecting members of the public whereby a test drive of the new Clio would result in a regular South London street being turned into a bustling Parisian suburb upon pressing the Va Va Voom button.
“To be tasked with conceiving and then producing a campaign that both adheres to the long standing traditions of Renault’s previous Va Va Voom campaigns, whilst also featuring shareable content that fulfils Unruly’s “science of sharing” findings has been a fantastic challenge and one we’ve relished here at Scorch.” said Scorch London’s Director, Steve Jay.
Scorch produced two version of the video to encourage as many people as possible to share the content, one featuring female dancers, and the other with male dancers.
Steve added: “It has been so enjoyable working closely with all parties to bring this campaign to life, whilst also being given the creative freedom to deliver our original idea.”
